Brisbane 2032 and Los Angeles Secure First Joint Olympic Sponsor

Brisbane 2032 has announced a sponsorship deal linked to the Los Angeles 2028 Olympics, marking the first sponsor to sign across both Games.

The agreement represents a cross-Games commercial arrangement between the two upcoming Olympic hosts, connecting the LA 2028 and Brisbane 2032 organisations at the sponsorship level. Details of the sponsoring company and the financial terms of the deal have not been confirmed from the headline alone.

For visitors planning around Brisbane 2032, sponsor partnerships at this stage signal that the Games’ commercial framework is taking shape six years out — investment that typically flows into infrastructure, ticketing platforms, and fan experience programs ahead of competition.

Source: Inside the Games